This is the Benetton Group project aimed at raising awareness and reassuring customers about the quality and safety of our garments, especially those that will be worn by children. Today you can find the Dress Safely label on kids products from United Colors of Benetton, Undercolors of Benetton and Sisley Young collections.
Benetton Group products comply with the most stringent international safety parameters regarding: - the presence of chemicals that are potentially hazardous to health, - the presence of elements that involve the risk of choking or entrapment for children.
Benetton Group products are subject to specific chemical tests and controls based on the materials from which they are made as well as their characteristics. The analyses, carried out on materials throughout the production chain, are entrusted to independent laboratories, selected among the most prestigious in the world.
Benetton Group garments can be tracked to verify the supply of materials and the processes to which they have been subjected.
Eliminating harmful chemicals from production processes not only safeguards the well-being of consumers, but also prevents these same substances from being released into the environment.
Dress Safely has evolved over time, thanks to an open and transparent dialogue with consumers and the desire not only to comply with international standards, but also to overcome even more challenging goals where possible.
From processing of raw materials to the finished product, Benetton Group products meet the most stringent safety parameters in the field of textile ecology. The company has also decided on a voluntary basis to ban the use of harmful chemicals, even from the production process.
WHAT THEY ARE Chemicals widely used by the garment industry to dye clothes. WHAT SIDE EFFECTS THEY CAN HAVE Some colorants can have harmful side-effects on health if ingested or if they come into contact with the skin. OUR COMMITMENT We limit the risks associated with consumer exposure to colorants by checking that those deemed allergenic and carcinogenic are not present in our clothes.
WHAT THEY ARE Chemicals used to improve the flexibility and plasticity of materials, especially in prints and accessories. WHAT SIDE EFFECTS THEY CAN HAVE If ingested, some phthalates may interfere with the hormonal system. OUR COMMITMENT We conduct careful analytical investigations to verify the absence of phthalates that are harmful to our health.
WHAT IT IS A substance used to fix color, avoid shrinkage and prevent creases. WHAT SIDE EFFECTS IT CAN HAVE Harmful to our health, formaldehyde is a volatile substance that in sensitive individuals can cause breathing difficulties or allergic reactions. OUR COMMITMENT We only use products or finishes that do not release formaldehyde.
From the onset when designing pieces, Benetton Group carries out a series of tests to verify that components such as buttons, sequins, buttonholes, lanyards and laces do not present a choking or entrapment danger for children.
WHAT THEY ARE Buttons, zipper pulls, rivets, studs, eyelets, sequins, rhinestones and all those tiny elements that are present on some garments. WHAT SIDE EFFECTS THEY CAN HAVE The small parts could be detached and swallowed if not carefully fixed on the packaged item. OUR COMMITMENT We carry out laboratory tests to verify that the small parts cannot be removed with the force exerted by a child.
STRINGS AND CORDS
WHAT THEY ARE Cords and drawstring that can be found on garments as functional or decorative elements. WHAT SIDE EFFECTS THEY CAN HAVE Laces and strings may accidentally get caught. OUR COMMITMENT We carry out a careful analysis that includes a first phase of verification on the construction and on the design as well as a subsequent phase of measuring the length of cords and drawstrings.
For over fifty years Benetton group has been committed to expanding globally in a responsible way, creating long-term values in the social and environmental, as well as economic field.
Part of this commitment concerns the sustainability and safety of our products, especially those that have an impact on future generations.