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Long live cotton!

An underwear line made only with the finest cottons, to ensure comfort, freshness and softness on the skin. Available in many colors, in pure Benetton style.

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ALTERNATIVE TO WEAR

Perfect for... making mom happy!

Sunday lunch with the family calls for dressing to the nines. You don't need a suit and tie, but at last a pair of well-ironed slacks: it's the least you can do to put a smile on mom's face.

ALTERNATIVE TO WEAR

Perfect for... the office

Clothes don't define you, but the office calls for professionalism, with looks too. Pick out your favorite from our recommendations for deskside looks (or for video calls).

ALTERNATIVE TO WEAR

Perfect for... a bit of exercise

A breath of fresh air is what we need in the middle of the week. Comfy shoes, a mildly sporty look, perfect for a long walk at a quick pace.

ALTERNATIVE TO WEAR

Perfect for... going out with friends

They might be the last few mild and pleasant nights out, perfect for staying outdoors with friends for a drink or dinner together. Take advantage of it while you still can.

CHOOSE YOUR STYLE

Perfect for... a stroll downtown!

T-shirts, polos and casually fresh shirts, paired to perfection with a pair of your favorite jeans. Go with the option that brings out your style the best.

ALTERNATIVE TO WEAR

Perfect for... a night out

Drinks, movies, dinner or a stroll, with our selection we've got you covered. Pick it out based on your taste and pair it with your favorite pair of pants. Easy, cool, Benetton!

ALTERNATIVE TO WEAR

Perfect for... relaxing

Ever heard of clothing that's so comfy it would be perfect for at least 12 hours on the couch, but also good enough to make an appearance outside while grabbing the mail or taking out the dog? Here you are!

The new Benetton collection is a concentrate of color and innovation. The Benetton men’s apparel focuses on casual clothing that you can mix and match with creativity, like business and casual shirts, printed or solid colored T-shirts and sweatshirts and cotton polo shirts that are meant to be worn with pants and jeans.
In the new Benetton catalogue you will also find a modern and colorful collection of outerwear: ultralight or down coats, blazers, jackets and coats suitable for any season.
The true spotlight always belongs to our iconic knitwear, with classic jumpers, crew neck jumpers and cardigans available in the extensive “Benettonian” palette.
The looks are rounded off with accessories like lace-up shoes or trainers, wrap-around scarves or lightweight pashminas, bags, rucksacks and leather belts.
To enjoy your laid-back moments to the max, the new Men’s Collection by Undercolors of Benetton offers underwear and nightwear in natural fabrics and comfortable loungewear.

THE SEPTEMBER PALETTE

In a kaleidoscopic world, it can sometimes be difficult to choose the right shade for your favorite garment. Let yourself be guided by those who know about color: discover the palette of the month.

Take a look